Tag Archives: ai

The End Game: From Free Markets to Technofascism

There’s a growing sense that the whole capitalist project is running on fumes. For decades, it’s been a system built on one simple rule: endless growth. But what happens when it runs out of road? It has already consumed new lands, markets, and even the quiet personal spaces of our attention. Think of it like a shark that must constantly swim forward to breathe, and it has finally hit the wall of the aquarium. The frantic, desperate thrashing we’re seeing in our politics and society? That’s the crisis.

For the last forty-odd years, the dominant philosophy steering our world has been Neoliberalism. Stripped to its bare bones, it’s a simple creed: privatise anything that isn’t nailed down, deregulate in the name of ‘freedom’, and chase economic growth as if it were the only god worth worshipping. What has become chillingly clear is that the current lurch towards authoritarianism isn’t a strange detour or a bug in the system; it’s the next logical feature. Technofascism isn’t some bizarre alternative to neoliberalism; it is its terrifying, inevitable endgame. It is emerging as a ‘last-ditch effort’ to rescue a system in terminal crisis, and the price of that rescue is democracy itself.

Before you can build such a machine, you need a blueprint. The blueprint for this new form of control is a set of extreme ideas that’d be laughable if their proponents weren’t sitting on mountains of cash and power. At the heart of a gloomy-sounding gentlemen’s club of philosophies, which includes Neo-Reactionism (or NRx), the Dark Enlightenment, and Accelerationism, is a deep, abiding, and utterly sincere contempt for the very idea of liberal democracy. They see it as a messy, sentimental, and ‘incredibly inefficient’ relic, a ‘failed experiment’ that just gets in the way of what they consider real progress.

This isn’t just a passing grumble about politicians. It’s a root-and-branch rejection of the last few centuries of political thought. Their utopia is a society restructured as a hyper-efficient tech start-up, helmed by a god-like ‘CEO-autocrat’. This genius-leader, naturally drawn from their own ranks, would be free to enact his grand vision without being bothered by tedious things like elections or civil liberties. It’s an idea born of staggering arrogance, a belief that a handful of men from Silicon Valley are so uniquely brilliant that they alone should be calling the shots.

This thinking didn’t spring from nowhere. Its strange prophets include figures like Curtis Yarvin, a blogger who spins academic-sounding blather that tells billionaires their immense power is not just deserved but necessary. It’s a philosophy that offers a convenient, pseudo-intellectual justification for greed and bigotry, framing them as signs that one is ‘red-pilled’, an enlightened soul who can see through the progressive charade. This worldview leads directly to a crucial pillar of technofascism: the active rejection of history and expertise. This mindset is captured in the terrifying nonchalance of a Google executive who declared, ‘I don’t even know why we study history… what already happened doesn’t really matter.’ This isn’t just ignorance; it’s a strategic necessity. To build their imagined future, they must demolish the guardrails of historical lessons that warn us about fascism and teach us the value of human rights. They declare war on the ‘ivory tower’ and the ‘credentialed expert’ because a population that respects knowledge will see their project for the dangerous fantasy it is.

But an ideology, no matter how extreme, remains hot air until it is forged into something tangible. The next chapter of this story is about how that strange, anti-democratic philosophy was hammered into actual, working tools of control. A prime case study is the company Palantir. It is the perfect, chilling expression of its founder Peter Thiel’s desire to ‘unilaterally change the world without having to constantly convince people.’ This company did not accidentally fall into government work; it was built from its inception to serve the state. Its primary revenue streams are not ordinary consumers, but the most powerful and secretive parts of government: the CIA, the FBI, and the Department of Homeland Security. It embodies the new ‘public-private partnership’, where the lines between a corporation and the state’s security apparatus are erased entirely.

The product of this unholy union is a global software of oppression. At home, Palantir was awarded a contract to create a tool for ICE to ‘surveil, track, profile and ultimately deport undocumented migrants,’ turning high-minded talk of ‘inefficiency’ into the ugly reality of families being torn apart. This same machinery of control is then exported abroad, where the company becomes a key player in the new defence industrial base. Its systems are deployed by militaries around the globe, and nowhere is this more terrifyingly apparent than in conflicts like the one in Gaza. There, occupied territories have become a digital laboratory where AI-powered targeting systems, enabled by companies within this ecosystem, are battle-tested with brutal efficiency. The line between a software company and an arms dealer is not just blurred; it is erased. This is the ultimate expression of the public-private partnership: the privatisation of war itself, waged through algorithms and data streams, where conflict zones become the ultimate testing ground.

This architecture of control, however, is not just aimed outward at state-defined enemies; it is turned inward, against the foundational power of an organised populace: the rights of workers. Technofascism, like its historical predecessors, understands that to dominate a society, you must first break its collective spirit. There’s a chilling historical echo here; the very first groups targeted by the Nazis were communists, socialists, and trade unionists. They were targeted first because organised labour is a centre of collective power that stands in opposition to total authority. Today, this assault is cloaked in the language of ‘disruption’. The gig economy, championed by Silicon Valley, has systematically shattered stable employment in entire industries, replacing it with a precarious workforce of atomised individuals who are cheaper, more disposable, and crucially, harder to organise. This attack on present-day labour is just a prelude to their ultimate goal: the stated desire to ‘liberate capital from labor for good.’ The ‘mad rush’ to develop AI is, at its core, a rush to create a future where the vast majority of humanity is rendered economically irrelevant and therefore politically powerless.

The human cost of this vision is already being paid. A new global caste system is emerging, starkly illustrated by OpenAI. While AI researchers in California enjoy ‘million-dollar compensation packages,’ Kenyan data workers are paid a ‘few bucks an hour’ to be ‘deeply psychologically traumatised’ by the hateful content they must filter. This is not an oversight; it is a calculated feature of what can only be called the ‘logic of Empire’, a modern colonialism where the human cost is outsourced and rendered invisible. This calculated contempt for human dignity is mirrored in their treatment of the planet itself. The environmental price tag for the AI boom is staggering: data centres with the energy footprint of entire states, propped up by coal plants and methane turbines. A single Google facility in water-scarce Chile planned to use a thousand times more fresh water than the local community. This isn’t an unfortunate side effect; it’s the logical outcome of an ideology that sees the natural world as an obstacle to be conquered or a flawed planet to be escaped. The fantasy of colonising Mars is the ultimate expression of this: a lifeboat for billionaires, built on the premise that they have the right to destroy our only home in the name of their own ‘progress’.

Having built this formidable corporate engine, the final, crucial act is to seize the levers of political power itself. While it is tempting to see this as the work of one particular political tribe, embodied by a figure like Donald Trump acting as a ‘figurehead’ who normalises the unthinkable, the reality is now far more insidious. The ideology has become so pervasive that it has captured the entire political establishment.

Consider this: after years of opposing Tory-led Freeports, Keir Starmer’s Labour government announces the creation of ‘AI Growth Zones’—digital versions of the same deregulated havens, designed explicitly for Big Tech. The project has become bipartisan. The state’s role is no longer to regulate these powerful entities, but to actively carve out legal exceptions for them. This move is mirrored on the global stage, where both the UK and US refuse to sign an EU-led AI safety treaty. The reasoning offered is a masterclass in technofascist rhetoric. US Vice President JD Vance, a direct protégé of Peter Thiel, warns that regulation could “kill a transformative industry,” echoing the Silicon Valley line that democracy is a drag on innovation. Meanwhile, the UK spokesperson deflects, citing concerns over “national security,” the classic justification for bypassing democratic oversight to protect the interests of the state and its corporate security partners.

This quiet, administrative capture of the state is, in many ways, more dangerous than a loud revolution. It doesn’t require a strongman; it can be implemented by polished, ‘sensible’ leaders who present it as pragmatic and inevitable. The strategy for taking power is no longer just about a chaotic ‘flood the zone with shit’ campaign; it’s also about policy papers, bipartisan agreements, and the slow, methodical erosion of regulatory power.

This is where the abstract horror becomes horrifyingly, tangibly real. The tools built by Palantir are actively used to facilitate the ‘cruel deportations’ of real people, a process that is only set to accelerate now that governments are creating bespoke legal zones for such technology. The AI systems built on the backs of traumatised workers are poised to eliminate the jobs of artists and writers. The political chaos deliberately sown online spills out into real-world violence and division. This is the strategy in action, where the combination of extremist ideology, corporate power, and a captured political class results in devastating human consequences.

When you line it all up, the narrative is stark and clear. First, you have the strange, elitist philosophy, born of ego and a deep-seated contempt for ordinary people. This ideology then builds the corporate weapons to enforce its vision. And finally, these weapons are handed to a political class, across the spectrum, to dismantle democracy from the inside. This entire project is fuelled by a desperate attempt to keep the wheels on a capitalist system that has run out of options and is now cannibalising its own host society to survive.

And here’s the kicker, the final, bitter irony that we must sit with. An ideology that built its brand by screaming from the rooftops about ‘freedom’, individualism, and the power of the ‘free market’ has, in the end, produced the most sophisticated and all-encompassing tools of control and oppression humanity has ever seen.

It’s a grim picture, but there are no two ways about it. But this is precisely where our own values of resilience, empathy, and grounded and courageous optimism must come into play. The first, most crucial act of resistance is simply to see this process clearly, to understand it for what it is. to engage in what the ancient Greeks called an apocalypse, not an end-of-the-world event but a lifting of the veil, a revelation.

Seeing the game is the first step to refusing to play it, especially now that all the major political teams are on the same side. It’s the moment we can say, ‘No, thank you.’ It’s the moment we choose to slow down, to log off from their manufactured chaos, and to reconnect with the real, tangible world around us. It’s the choice to value the very things their ideology seeks to crush: kindness, community, creativity, and the simple, profound magic of human connection. Facing this reality takes courage, but doesn’t have to lead to despair. It can be the catalyst that reminds us what is truly worth fighting for. And that, in itself, in a world of bipartisan consensus, is the most powerful and hopeful place to start.

Humans vs. Machines: The Battle for Work In An AI-Dominated World

As of May 2025, the rapid advancement of artificial intelligence (AI) is significantly reshaping the global workforce. Research indicates that 14% of workers have experienced job displacement due to AI, particularly in technology and customer service (AI Replacing Jobs statistics and trends 2025). Projections suggest AI could impact up to 40% of global jobs by 2030 (World Economic Forum), presenting profound challenges and considerable opportunities. Companies like Shopify and Klarna are increasingly leveraging AI to streamline operations and reduce staff – Shopify by mandating AI use before human hires, and Klarna by replacing 700 customer service agents – raising widespread concerns about future employment (Shopify CEO Tobi Lütke memo on AI hiring policy; Klarna AI replaces 700 customer service agents news). A central debate revolves around balancing AI’s productivity gains, such as a reported 66% increase in employee productivity (NN Group), against potential societal inequality and the urgent need for worker adaptation. This analysis explores the current landscape, future projections, worker anxieties, and the impact of recent announcements from Microsoft and Google, drawing from industry reports, emerging trends, and discussions on X, to offer a guide for navigating this transformative shift.


Current Impact and Specific Examples

AI is already having a huge impact. By May 2025, estimates suggest that 14% of workers have experienced job displacement due to AI. In the US, AI was directly attributed to 3,900 job losses in May 2023 alone, constituting 5% of total job losses that month and ranking as the seventh-largest contributor to displacement (AI Replacing Jobs statistics and trends 2025). The technology sector has been particularly affected, witnessing 136,831 job losses in 2025, the highest figure since 2001, reflecting broader automation trends (AI Replacing Jobs statistics and trends 2025).

Specific cases highlight this development:

  • Shopify: In April 2025, CEO Tobi Lütke issued a memo stipulating that teams must justify human hires by first demonstrating why AI cannot perform the job. AI proficiency is now a “fundamental expectation,” with daily usage required and performance reviews incorporating AI utilisation (Shopify CEO Tobi Lütke memo on AI hiring policy). This policy followed previous workforce reductions of 20% in 2023 and further layoffs in 2024, leaving the company with 8,100 employees (Shopify layoffs 2023 2024 workforce reduction details).
  • Klarna: The CEO of Klarna reported that AI has replaced 700 customer service agents. The company plans to reduce its workforce from 4,000 to 2,000, citing a 74% productivity increase and a rise in revenue per employee from $575,000 to nearly $1 million within a year (Klarna AI replaces 700 customer service agents news). These layoffs targeted entire roles, not just underperformers, indicating a fundamental reimagining of workflows that minimises human involvement.
  • Microsoft: In 2025, Microsoft laid off 6,000 employees (nearly 3% of its global workforce), including senior roles such as Director of AI for Start-ups. This occurred despite AI reportedly contributing 30% of code generation in some projects, reflecting an industry-wide move towards automation (Microsoft lays off 6000 employees, including AI leadership roles).

These examples illustrate how major corporations prioritise AI-driven efficiency, often leading to job reductions, particularly in technology and customer service roles. The bottom line is profit-driven greed, growth at all costs.


Looking Ahead

Research points to significant future displacement. The World Economic Forum’s (WEF) 2025 Future of Jobs Report estimates that 92 million roles will be displaced globally by 2030 due to technological development, the green transition, and other factors. Crucially, however, the same report projects the creation of 170 million new jobs, resulting in a net increase of 78 million. This growth is anticipated to be driven by skills in AI, big data, and technological literacy (Future of Jobs Report 2025). The survey underpinning these projections involved over 1,000 major employers worldwide, representing 22 industry clusters and over 14 million workers, lending robustness to its findings.

Other estimates include:

  • Goldman Sachs predicts that generative AI could expose 300 million full-time jobs to automation, affecting 25% of the global labour market by 2030. (AI and Jobs: How Many Roles Will AI Replace by 2030?).
  • The International Monetary Fund (IMF) states that almost 40% of global employment is exposed to AI, with the potential for significant disruption (AI and Jobs: How Many Roles Will AI Replace by 2030?).
  • According to another WEF report (15 Jobs Will AI Replace by 2030?), 40% of programming tasks could be automated by 2040.

Employer expectations underscore this trend: 40% anticipate workforce reductions between 2025 and 2030 where AI can automate tasks, and 41% plan downsizing due to AI, as per the WEF’s 2025 report (AI could disrupt 40% of global jobs).


Productivity Gains and Job Creation

While displacement is a pressing concern, AI also drives substantial productivity gains, which can, in turn, foster new job creation. McKinsey research estimates the long-term AI opportunity at $4.4 trillion in added productivity growth potential from corporate use cases, highlighting its economic impact (AI in the workplace: A report for 2025 | McKinsey). A study by the NN Group found that generative AI improves employee productivity by 66% across various business tasks, with the most significant gains observed among less-skilled workers. This suggests a potential pathway for upskilling to mitigate displacement (Generative AI improves employee productivity by 66 per cent).

New roles include big data specialists, fintech engineers, and AI and machine learning specialists. Projections suggest AI could create 97 million new jobs by 2025 (Edison and Black). However, these roles often demand higher skill levels, potentially exacerbating inequality if access to relevant training remains uneven.


Worker Concerns and Adaptation Strategies

Worker anxieties are significant. A PwC survey found that 30% of workers fear job replacement by AI by 2025. Furthermore, McKinsey reports that employees believe AI will replace 30% of their work, with 47% expecting this within a year (AI Replacing Jobs statistics and trends 2025). Younger workers (aged 18-24) are 129% more likely than those over 65 to worry about job obsolescence, reflecting notable generational differences in perception (AI Replacing Jobs statistics and trends 2025).

Adaptation is crucial, with AI literacy increasingly becoming a prerequisite for employment. Employees must learn to leverage AI tools to enhance their output, as companies increasingly mandate AI usage and require justification for human hires based on AI’s inability to perform specific tasks. Developing a personal brand, through activities such as thought leadership and content creation, is suggested as a defensive strategy, as AI is perceived to more readily replace “anonymous” workers than those with established visibility and expertise (Human-AI Collaboration and Job Displacement Current Landscape).

Detailed strategies include:

  • Skill Development: Upskilling and reskilling in AI-related fields like data analysis and machine learning are paramount. Many companies and governments offer programmes, such as free courses on Coursera or edX, to assist workers in this transition (Impact of AI on Employment).
  • Personal Branding: Cultivating unique skills and a visible professional presence through thought leadership can highlight human attributes like creativity and emotional intelligence, which AI cannot easily replicate (Human-AI Collaboration and Job Displacement Current Landscape).
  • Complementary Roles: It is advisable to explore AI-adjacent roles such as AI ethics specialists, data stewards, and AI system managers. Emerging fields include big data specialists and AI trainers (15 Jobs Will AI Replace by 2030?).
  • Support Systems: Utilising government and corporate training programmes is encouraged. Public-private partnerships are increasingly designing AI curricula to align with evolving industry demands (Impact of AI on Employment).
  • Proactivity and Adaptability: Staying informed about AI trends, experimenting with AI tools, and maintaining openness to career pivots are key, as adaptability is vital (Job Disruption or Destruction: Adopting AI at the Workplace).
  • Policy Advocacy: Supporting policies that promote universal basic income (UBI), effective retraining initiatives, and ethical AI deployment can help address potential inequality (AI and Economic Displacement). 

Microsoft and Google’s Recent Moves

At Microsoft Build 2025 (Seattle, May 19-22), the company introduced the Windows AI Foundry and the native Model Context Protocol (MCP) in Windows, enhancing AI-driven automation and providing developers with new tools for creating AI-powered applications. The public preview of SQL Server 2025 was also announced, featuring AI-ready enterprise database capabilities for ground-to-cloud data management and advanced analytics. Furthermore, Microsoft brought DeepSeek R1 models to Windows 11 Copilot+ PCs and debuted new research tools for Microsoft 365 Copilot, signalling a deeper integration of AI across its software and services.

Simultaneously, at Google I/O 2025 (Mountain View, May 20-21), Google unveiled substantial AI updates. They announced Gemini 2.5 Pro, which reportedly swept the LMArena leaderboard, demonstrating rapid model progress with Elo scores up more than 300 points since the first-generation Gemini Pro model. Google also introduced Android XR software for smart glasses, showcasing frames capable of language translation and answering queries about the user’s surroundings, with partnerships announced with Samsung, Warby Parker, and Gentle Monster to develop headsets featuring Android XR. New AI integrations across Search, Chrome, and other products were also revealed, emphasising AI’s increasing infiltration into all aspects of their ecosystem.

These concurrent announcements underscore the accelerating expansion of AI offerings by these tech giants. This could further hasten job displacement by embedding AI more deeply into everyday tools and services, thereby intensifying the pressure on workers to adapt swiftly.

Global Risks and Inequality

A UN report highlights that AI could disrupt 40% of global jobs. It also warns of the risk of increased inequality, exacerbated by the concentration of 40% of AI research and development spending among just 100 US-based firms. This concentration could further disadvantage regions lacking access to AI technology or training, raising significant ethical and economic concerns (AI could disrupt 40% of global jobs, UN report warns).


Recent Discussions on X

Recent posts on the X platform reflect ongoing public and expert concerns:

  • JoongAng Daily reported on a Bank of Korea study suggesting that more than half of South Korea’s workforce will be impacted by AI, either through job displacement or enhanced productivity.
  • Star Online noted that AI could affect 40% of jobs worldwide, offering productivity gains and fueling automation anxieties.
  • The New Yorker discussed studies indicating AI’s potential for mass job displacement, even in white-collar fields, questioning whether AI can genuinely augment rather than simply replace human expertise.

These discussions, including predictions like AegisGnosis, which suggests a 10% probability of mass displacement in manufacturing and customer service by 2025 (with 85% confidence), underscore the urgency and breadth of the issue.


Summary Table of Key Statistics

MetricValueSource
Workers affected by AI displacement14% by 2025AI Replacing Jobs statistics and trends 2025
Jobs displaced by 203092 millionFuture of Jobs Report 2025
New jobs created by 2030170 millionFuture of Jobs Report 2025
Workers fearing job replacement by 202530%AI Replacing Jobs statistics and trends 2025
Employers planning AI-driven downsizing41% by 2025–2030AI could disrupt 40% of global jobs (WEF cited source)
Generative AI improves employee productivity by 66 per cent66%Generative AI improves employee productivity by 66 percent

Conclusion

In 2025, AI-driven job displacement is a pressing reality. Current impacts reveal significant job losses, particularly in technology and customer service, while future projections suggest up to 40% of global jobs could be affected by 2030. Although AI stimulates productivity and creates new roles, the equilibrium between displacement and adaptation remains contentious. Workers must upskill, and companies must navigate complex ethical and economic considerations. The recent announcements from Microsoft and Google in May 2025, featuring innovations like the Windows AI Foundry, Gemini 2.5 Pro, and Android XR, signal an accelerated expansion of AI, potentially intensifying these pressures.

Online discourse and expert reports highlight this urgency, advocating for strategies such as reskilling initiatives, personal branding, and potentially broader societal support systems like Universal Basic Income, to mitigate adverse impacts and strive for a future where technology augments human potential rather than merely supplanting it.

Key Citations

Some thoughts: Your Mind, Techno-Feudalism & Big Tech

THE Broligachy OWN YOUR MIND: Welcome to Technofeudalism

Alright, you! Yes, YOU! Snap out of it! You think capitalism was the bloody bogeyman? Ha! That was just the warm-up act, the polite dinner guest before the real monster kicked down the door. We are now neck-deep, drowning in something far more insidious, a digital dark age they’re calling TECHNOFEUDALISM, and it’s rotting us from the inside out. While we mindlessly scroll and feed on clickbait like zombies.

Once upon a time, even that festering wound of capitalism left you a few miserable hours to yourself. A few moments to pretend you were an individual, that your home was your castle, a tiny patch fenced off from the market, the boss, even that you had time to raise your family. That flimsy fence/defence? IT’S GONE! Pulverised! There’s no escape, no private corner where their greasy, data-sucking tentacles can’t reach, right into and manipulate your unguarded mind!

Look at the people around you in social spaces swiping up and down, left and right. Browsing social media. Their faces etched with a gnawing anxiety, not about who they are, but about what carefully constructed, “authentic” version of themselves they need to perform for the algorithms, for the faceless Big Tech overlords who’ll decide their future. “Be yourself,” these hypocrites coo, while they hold the puppet strings, demanding a 24/7 audition for a life that’s already been scripted for their profit. Every TikTok, every post, every sodding photo is another brick in the portfolio of their “curated self,” a digital show pony prancing for a job, for approval, for a scrap from the master’s table. It’s a science fiction dystopia, and guess what? IT’S ALREADY HERE!

Worried about Big Brother watching? Cute. That’s kindergarten stuff. What keeps me up at night, what should be giving YOU cold sweats, isn’t just what they know about you; believe me, they know more than your mother’s maiden name. It’s what they OWN. They own the digital railroads, the town squares, your very identity! And more terrifying still, they own the magnificent machines, the AI, the software with the chilling capacity to MODIFY YOUR THINKING, TO REWIRE YOUR BRAIN, to infect your soul with desires and beliefs that serve THEM and their customers, not you! This isn’t just surveillance; it’s psychological warfare, a constant, subtle waterboarding of your free will!

And we’re complicit, unwitting but willing stooges, aren’t we? With every click, every swipe, and every mindless scroll, you’re training their rotten AI to train you better and to burrow deeper into your psyche. It’s a sick, twisted dance macabre where we’re teaching the digital executioner how to sharpen the axe and infect our minds with urges functional to the interests of the “Cloud,” the shadowy owners of this new form of capital. For the first time in history, we’re in a dialectical relationship with the puppet masters colonising our minds.

Your attention? That’s their gold, their oil, their vampiric lifeblood! They suck it up, package your anxieties and desires, and then sell your commodified consciousness to “vassal capitalists” – pathetic businesses, big and small, forced to pay outrageous “cloud rent,” a digital tithe, just for the privilege of existing on their digital turf. Jeff Bezos doesn’t run a marketplace; he runs a monopolistic digital fiefdom! The moment you enter Amazon.com, you exit the market, you exit capitalism, and you enter a domain belonging to one man and his algorithm, which charges those vassal capitalists a sickening 40% of what you pay. You can’t talk to other buyers or haggle with sellers. It’s a walled garden designed to bleed everyone dry to enrich the technofeudal lord.

And how did this happen? Remember the Internet? The dream of a free, open digital world for all? They privatised it, strangled it, and turned it into their personal playground! You don’t own your identity online anymore! You have to beg Google, or some bank, to vouch for who you are, like a digital peasant pleading for papers. It’s an outrage!

Steve Jobs, the “visionary”? Visionary in building the first fully-fledged cloud fiefdom with his App Store! “Come,” he beckoned to developers, “build your apps on my land!” Then he slapped a 30-40% tax on every dollar they made. Free labour for Apple, and a mountain of cloud rent. The blueprint for every digital overlord since! Elon Musk buying Twitter? Don’t be naive. He wasn’t after a “public square”; he was buying an interface, a direct pipeline into your brain for his data-slurping, behaviour-modifying empire!

And when did these leeches get so powerful, so fast? Cast your mind back to 2008! When the states, those supposed guardians of the public good, unleashed socialism for the bankers and brutal austerity for the rest of us! Trillions of dollars, printed out of thin air, didn’t go to you and me, did it? Hell no! It fuelled the exponential growth of Cloud Capital. The Jeff Bezoses, the Googles, the Apples – they gorged on that free money, building their digital empires while society crumbled. They accuse us of wanting a “money tree”? These bastards invented the money tree, and they’ve been shaking it for themselves ever since, making damn sure you don’t get a sniff of the fruit!

Don’t let them fool you by calling this “algorithmic capitalism” or “hyper-capitalism.” This isn’t just capitalism in new clothes; it’s a mutant, far more toxic species. Capitalism, for all its myriad sins, had markets and profit extracted from entrepreneurial activity. This new beast, Technofeudalism, has replaced markets with these digital fiefdoms, and entrepreneurial profit with parasitic cloud rent. These aren’t innovators; they’re digital landlords, extracting wealth just because they own the platform you’re trapped on! It’s the revenge of the rentier, dressed up in shiny tech!

Your precious “liberal individual”? Dead and buried under an avalanche of data points. Social democracy? A quaint, forgotten dream when industrial capital itself is now a pathetic vassal to these cloud lords. How the hell do you bargain with an algorithm designed to exploit you 24/7? “Liberal democracy”? What a bloody joke! It was always an autocracy of capital with a thin veneer of elections to keep us quiet. Now, even that flimsy illusion is shattering. We’re living under a system of perfect, voluntary surveillance, where Big Brother isn’t the state, but the new ruling class of cloudalists controlling the means of behavioural modification.

And the sickest part? We need these tools! We love these apps! I get it. I use them too! But that’s how they get their hooks in! The question isn’t if we use them, but who the HELL OWNS THEM and what that concentrated ownership is doing to us, to our societies, to the bleeding planet! This is the new Cold War between the US and China? Don’t buy the propaganda. It’s a turf war between two colossal technofeudal empires, two giant cloud fiefdoms, battling for global dominance, and we’re just the bloody collateral damage! While these technoführers fight over the digital spoils, the planet is burning, and we’re doing sod all, mesmerised by their automated propaganda machines that would make Goebbels blush!

It’s hard to even see this system, isn’t it? We’re like fish, swimming in their toxic, algorithmically-curated water, thinking it’s normal. But it’s NOT. This is a creation of human beings, and it can be DIFFERENT!

SO, WHAT THE HELL ARE WE GOING TO DO ABOUT IT?
Feudalism didn’t end because the lords had a change of heart. It ended because of a GRAND ALLIANCE of peasants, workers, and proto-capitalists. That’s our only bloody chance now!

  1. BUILD DIGITAL SOLIDARITY, DAMN IT! A global alliance of “cloud serfs” – that’s YOU, me, the warehouse workers, the coders, even the small-time “vassal capitalists” getting squeezed dry by that 40% cloud rent! Organise online, offline! Share tactics, expose their manipulative bullshit, and amplify our collective roar! This is a digital labour movement for the cloud age!
  2. SOCIALISE CLOUD CAPITAL! These algorithms, these apps, this AI – WE ALL HELP CREATE IT with our data, our labour, our damn attention! Demand collective ownership! Turn these platforms into public utilities or worker-owned cooperatives. We’re not Luddites trying to smash the machines; we’re fighting to make them serve humanity, not a handful of sociopathic billionaires!
  3. REJECT VOLUNTARY SERVITUDE! STARVE THE BEAST! Minimise your engagement with their exploitative brain-rotting platforms like Amazon, Google, or X wherever you can. Support decentralised, open-source alternatives that prioritise your control, not their profit. Every click is a choice – OPT OUT OF THEIR SURVEILLANCE TRAP!
  4. EMPOWER INDEPENDENT MEDIA! Ditch the mainstream mouthpieces owned by the cloudalists! Fund, share, and amplify the independent, progressive voices brave enough to tell the goddamn truth! Truth is our weapon – use it to wake up everyone around you!
  5. FIGHT FOR TECHNO-DEMOCRACY! Advocate for policies that smash Big Tech monopolies, enforce data sovereignty (YOU own your digital identity, not them!), and fund public tech infrastructure. This needs an INTERNATIONAL PROGRESSIVE MOVEMENT because these companies operate beyond borders!
  6. RESIST SURVEILLANCE AND BEHAVIOURAL CONTROL! Use privacy tools – VPNS, encrypted messaging, ad-blockers! Educate yourself and others on how these algorithms are designed to manipulate you! Awareness is the first goddamn step to breaking free!
  7. ORGANISE LOCALLY, ACT GLOBALLY! Start community tech collectives, teach digital literacy, develop local alternatives, and link these efforts to the global fights for climate justice and economic equality because technofeudalism is pouring gasoline on all those fires!

The alternative isn’t to go back to some mythical past. It’s TECHNO-DEMOCRACY! We can’t disinvent this tech, nor should we want to! These tools could liberate humanity, if we rip the property rights from their greedy claws and distribute power to those who produce the value – US!

It sounds utopian? Is it more utopian than sleepwalking into a future where we are only batteries for their machines, serfs on their digital plantations? This isn’t a game! This is a fight for our minds, our dignity, our future, and the very soul of humanity! The clock is ticking! So, will you be a docile data set in their machine, or will you get angry and FIGHT BACK?!