THE Broligachy OWN YOUR MIND: Welcome to Technofeudalism

Alright, you! Yes, YOU! Snap out of it! You think capitalism was the bloody bogeyman? Ha! That was just the warm-up act, the polite dinner guest before the real monster kicked down the door. We are now neck-deep, drowning in something far more insidious, a digital dark age they’re calling TECHNOFEUDALISM, and it’s rotting us from the inside out. While we mindlessly scroll and feed on clickbait like zombies.

Once upon a time, even that festering wound of capitalism left you a few miserable hours to yourself. A few moments to pretend you were an individual, that your home was your castle, a tiny patch fenced off from the market, the boss, even that you had time to raise your family. That flimsy fence/defence? IT’S GONE! Pulverised! There’s no escape, no private corner where their greasy, data-sucking tentacles can’t reach, right into and manipulate your unguarded mind!

Look at the people around you in social spaces swiping up and down, left and right. Browsing social media. Their faces etched with a gnawing anxiety, not about who they are, but about what carefully constructed, “authentic” version of themselves they need to perform for the algorithms, for the faceless Big Tech overlords who’ll decide their future. “Be yourself,” these hypocrites coo, while they hold the puppet strings, demanding a 24/7 audition for a life that’s already been scripted for their profit. Every TikTok, every post, every sodding photo is another brick in the portfolio of their “curated self,” a digital show pony prancing for a job, for approval, for a scrap from the master’s table. It’s a science fiction dystopia, and guess what? IT’S ALREADY HERE!

Worried about Big Brother watching? Cute. That’s kindergarten stuff. What keeps me up at night, what should be giving YOU cold sweats, isn’t just what they know about you; believe me, they know more than your mother’s maiden name. It’s what they OWN. They own the digital railroads, the town squares, your very identity! And more terrifying still, they own the magnificent machines, the AI, the software with the chilling capacity to MODIFY YOUR THINKING, TO REWIRE YOUR BRAIN, to infect your soul with desires and beliefs that serve THEM and their customers, not you! This isn’t just surveillance; it’s psychological warfare, a constant, subtle waterboarding of your free will!

And we’re complicit, unwitting but willing stooges, aren’t we? With every click, every swipe, and every mindless scroll, you’re training their rotten AI to train you better and to burrow deeper into your psyche. It’s a sick, twisted dance macabre where we’re teaching the digital executioner how to sharpen the axe and infect our minds with urges functional to the interests of the “Cloud,” the shadowy owners of this new form of capital. For the first time in history, we’re in a dialectical relationship with the puppet masters colonising our minds.

Your attention? That’s their gold, their oil, their vampiric lifeblood! They suck it up, package your anxieties and desires, and then sell your commodified consciousness to “vassal capitalists” – pathetic businesses, big and small, forced to pay outrageous “cloud rent,” a digital tithe, just for the privilege of existing on their digital turf. Jeff Bezos doesn’t run a marketplace; he runs a monopolistic digital fiefdom! The moment you enter Amazon.com, you exit the market, you exit capitalism, and you enter a domain belonging to one man and his algorithm, which charges those vassal capitalists a sickening 40% of what you pay. You can’t talk to other buyers or haggle with sellers. It’s a walled garden designed to bleed everyone dry to enrich the technofeudal lord.

And how did this happen? Remember the Internet? The dream of a free, open digital world for all? They privatised it, strangled it, and turned it into their personal playground! You don’t own your identity online anymore! You have to beg Google, or some bank, to vouch for who you are, like a digital peasant pleading for papers. It’s an outrage!

Steve Jobs, the “visionary”? Visionary in building the first fully-fledged cloud fiefdom with his App Store! “Come,” he beckoned to developers, “build your apps on my land!” Then he slapped a 30-40% tax on every dollar they made. Free labour for Apple, and a mountain of cloud rent. The blueprint for every digital overlord since! Elon Musk buying Twitter? Don’t be naive. He wasn’t after a “public square”; he was buying an interface, a direct pipeline into your brain for his data-slurping, behaviour-modifying empire!

And when did these leeches get so powerful, so fast? Cast your mind back to 2008! When the states, those supposed guardians of the public good, unleashed socialism for the bankers and brutal austerity for the rest of us! Trillions of dollars, printed out of thin air, didn’t go to you and me, did it? Hell no! It fuelled the exponential growth of Cloud Capital. The Jeff Bezoses, the Googles, the Apples – they gorged on that free money, building their digital empires while society crumbled. They accuse us of wanting a “money tree”? These bastards invented the money tree, and they’ve been shaking it for themselves ever since, making damn sure you don’t get a sniff of the fruit!

Don’t let them fool you by calling this “algorithmic capitalism” or “hyper-capitalism.” This isn’t just capitalism in new clothes; it’s a mutant, far more toxic species. Capitalism, for all its myriad sins, had markets and profit extracted from entrepreneurial activity. This new beast, Technofeudalism, has replaced markets with these digital fiefdoms, and entrepreneurial profit with parasitic cloud rent. These aren’t innovators; they’re digital landlords, extracting wealth just because they own the platform you’re trapped on! It’s the revenge of the rentier, dressed up in shiny tech!

Your precious “liberal individual”? Dead and buried under an avalanche of data points. Social democracy? A quaint, forgotten dream when industrial capital itself is now a pathetic vassal to these cloud lords. How the hell do you bargain with an algorithm designed to exploit you 24/7? “Liberal democracy”? What a bloody joke! It was always an autocracy of capital with a thin veneer of elections to keep us quiet. Now, even that flimsy illusion is shattering. We’re living under a system of perfect, voluntary surveillance, where Big Brother isn’t the state, but the new ruling class of cloudalists controlling the means of behavioural modification.

And the sickest part? We need these tools! We love these apps! I get it. I use them too! But that’s how they get their hooks in! The question isn’t if we use them, but who the HELL OWNS THEM and what that concentrated ownership is doing to us, to our societies, to the bleeding planet! This is the new Cold War between the US and China? Don’t buy the propaganda. It’s a turf war between two colossal technofeudal empires, two giant cloud fiefdoms, battling for global dominance, and we’re just the bloody collateral damage! While these technoführers fight over the digital spoils, the planet is burning, and we’re doing sod all, mesmerised by their automated propaganda machines that would make Goebbels blush!

It’s hard to even see this system, isn’t it? We’re like fish, swimming in their toxic, algorithmically-curated water, thinking it’s normal. But it’s NOT. This is a creation of human beings, and it can be DIFFERENT!

SO, WHAT THE HELL ARE WE GOING TO DO ABOUT IT?
Feudalism didn’t end because the lords had a change of heart. It ended because of a GRAND ALLIANCE of peasants, workers, and proto-capitalists. That’s our only bloody chance now!

1. BUILD DIGITAL SOLIDARITY, DAMN IT! A global alliance of “cloud serfs” – that’s YOU, me, the warehouse workers, the coders, even the small-time “vassal capitalists” getting squeezed dry by that 40% cloud rent! Organise online, offline! Share tactics, expose their manipulative bullshit, and amplify our collective roar! This is a digital labour movement for the cloud age!
2. SOCIALISE CLOUD CAPITAL! These algorithms, these apps, this AI – WE ALL HELP CREATE IT with our data, our labour, our damn attention! Demand collective ownership! Turn these platforms into public utilities or worker-owned cooperatives. We’re not Luddites trying to smash the machines; we’re fighting to make them serve humanity, not a handful of sociopathic billionaires!
3. REJECT VOLUNTARY SERVITUDE! STARVE THE BEAST! Minimise your engagement with their exploitative brain-rotting platforms like Amazon, Google, or X wherever you can. Support decentralised, open-source alternatives that prioritise your control, not their profit. Every click is a choice – OPT OUT OF THEIR SURVEILLANCE TRAP!
4. EMPOWER INDEPENDENT MEDIA! Ditch the mainstream mouthpieces owned by the cloudalists! Fund, share, and amplify the independent, progressive voices brave enough to tell the goddamn truth! Truth is our weapon – use it to wake up everyone around you!
5. FIGHT FOR TECHNO-DEMOCRACY! Advocate for policies that smash Big Tech monopolies, enforce data sovereignty (YOU own your digital identity, not them!), and fund public tech infrastructure. This needs an INTERNATIONAL PROGRESSIVE MOVEMENT because these companies operate beyond borders!
6. RESIST SURVEILLANCE AND BEHAVIOURAL CONTROL! Use privacy tools – VPNS, encrypted messaging, ad-blockers! Educate yourself and others on how these algorithms are designed to manipulate you! Awareness is the first goddamn step to breaking free!
7. ORGANISE LOCALLY, ACT GLOBALLY! Start community tech collectives, teach digital literacy, develop local alternatives, and link these efforts to the global fights for climate justice and economic equality because technofeudalism is pouring gasoline on all those fires!

The alternative isn’t to go back to some mythical past. It’s TECHNO-DEMOCRACY! We can’t disinvent this tech, nor should we want to! These tools could liberate humanity, if we rip the property rights from their greedy claws and distribute power to those who produce the value – US!

It sounds utopian? Is it more utopian than sleepwalking into a future where we are only batteries for their machines, serfs on their digital plantations? This isn’t a game! This is a fight for our minds, our dignity, our future, and the very soul of humanity! The clock is ticking! So, will you be a docile data set in their machine, or will you get angry and FIGHT BACK?!